Maria Kulieva
Black and white: a model seen from behind, hair thrown forward, mesh bodice and leather cuffs

SS 21 · 2021

Zanovo — Anew

Odessa Fashion Day, spring 2021

The moment the practice became a brand.

In spring 2021, Maria presented her first independent collection at Odessa Fashion Day. That was the moment the practice became a brand.

Before it, there had been three years of individual commissions — work close enough to each person to understand clothing as something more intimate than appearance. A custom piece could become confidence. A silhouette could change posture. A garment could give its wearer permission to occupy space differently.

Those years established the house’s first natural territory: clothing for parties, performances and special occasions.

Close-up: a model draws a black mesh sleeve across the face, smudged kohl beneath the eyes

A garment could give its wearer permission to occupy space differently.

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